Research plays an important role in any business by building consensus. It helps tailor your message and effectively reach your audience. It allows you to base decisions on facts rather than opinions. Research has a huge impact on the way your..
Super Bowl advertisers shelled out a record $5 million for a 30-second television spot in this year’s big game. That’s $166,666 per second—the most expensive ads ever. Who got the most bang for their buck?
Now that Instagram has over 600 million monthly users, many brands are discovering ways to interact with the Instagram community and find customers who will keep coming back for more.But it’s not just the numbers you should care about. It’s the people..
Snapchat has grown to become the third largest social media platform among millennials - and now we know why. Remember when selfies became a thing? Well, Snapchat made them even better. What makes Snapchat different from other marketing tools is its..
If you’re like most entrepreneurs, there’s a fine line between your business and personal lives. When your business spins out of control, there’s a natural spillover into your personal life. The problem is that most business system books require a..