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The Revel Blog

Looking for insights to build your brand and grow your business? You've come to the right place. This is where we talk the walk.

  1. Revel Recognized as a Three Time Winner of West Michigan's 101 Best and Brightest Companies To Work For

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    GRAND RAPIDS, Mich. - For the 3rd consecutive year, the Best and Brightest competition recognized Muskegon-based marketing agency, Revel, as one of West Michigan’s 101 Best and Brightest Companies to Work For.

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  2. Get with the Google Ad Lingo

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    If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering the terminology of Google Adwords isn’t at the top of your to-do list! Here’s the thing, though: Google ads can be super effective at driving..

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  3. Decision Time: The Last Stop on the Buyer's Journey

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    The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my options to solve it?), then makes a third and final stop at its stage 3 destination: Decision (Which solution should I choose?).

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  4. Consideration: Stop #2 on the Buyer’s Journey

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    The fact that you are extremely irritable has triggered the realization that you are in need of some stress relief.  But what to do...well, if you’re like most people, you begin to consider your options, right? (like do some yoga or belly up to the..

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  5. Awareness: Let the Buyer’s Journey Begin

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    Before people consider making a purchase from you, they need to realize you actually exist, and also that you can provide a solution to their problem. Ah, but even before that, they need to realize they have a problem in the first place! This is the..

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