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The Revel Blog

Looking for insights to build your brand and grow your business? You've come to the right place. This is where we talk the walk.

  1. Start With Why to find your organization’s purpose


    Most businesses know what they do and how they do it. Very few know why they exist. Defining that Why is the pivotal question leaders must answer for their organization.

    Your Why is at the heart of your brand. It gives individuals a reason to believe..

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  2. Uber’s new brand exemplifies modern-day branding


    Mobile transportation pioneer Uber recently unveiled a new brand. Gone is the iconic 'U' logo replaced by new rider and partner icons coupled with a new logotype.

    Let’s begin with some background before we jump in on Uber’s brand.

    The term “branding”..

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  3. Getting Things Done is as easy as 1-2-3

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    Being in a perpetual state of overwhelm is a defeating feeling. A recent study revealed that a typical adult’s media consumption has risen from 5.2 hours a day in 1945 to over 15 hours today. That’s a whole lot of emails and Facebook posts to digest.


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  4. Being smart starts with SMART Goals


    Whether you’re trying to finish an important project at work or complete your first 5K race, goal setting is essential to accomplishing your objectives. We might still be staring up at the summit of Mt. Everest if it weren’t for Edmund Hillary’s goal..

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  5. 4 Reasons You Should Blog About It

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    One of my New Year’s Resolutions was to blog once a week. I used to blog. I like blogging. Then life got busy – family, kids, running a business, volunteering, coaching – you've heard the excuses before.

    I’ve made every justification for not blogging..

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