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The Revel Blog

Looking for insights to build your brand and grow your business? You've come to the right place. This is where we talk the walk.

  1. 3 Strategies to Align Marketing and Sales Operations

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    It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of neanderthal handed me this dead-end lead?” (while the marketing caveman was tightening his grip on his club).

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  2. How to Drive Conversions with the Right Content

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    They started out as online diaries of sorts, with people sharing their every waking moment with the world (interesting to a mere few), but blogs, and all forms of content for that matter, have evolved into key components of every manufacturer’s..

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  3. 5 Tips to Capture leads Lost in Your Sales Funnel

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    We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re baking a cake. Well, if what you’re trying to cook up is business, that “stuff” is a whole bunch of leads, and you sure don’t want them to become..

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  4. Weeding Out Your Website’s Unqualified Leads

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    Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While generating a boatload of leads from your website is great, you can’t celebrate like your ship just came in before you know how many in that boatload..

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  5. How to Create Content that Resonates with Engineers

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    How many of you have heard this one before?

    An optimist, a pessimist and an engineer walk into a bar...

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