Kelly Kalis
Kelly honed her writing, editing, and management skills during her years as a writer and Associate Creative Director at Detroit area agencies. After freelancing from home so she could raise her two kids, she added internet marketing to her skill set. She also has held or currently holds such prestigious titles as Addy, Caddy, and RAC awards-winner, University of Michigan Mom, hockey mom, soccer mom, and other variations of Mom, and Alma College Athletic Hall of Famer in track and cross-country.
5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re baking a cake. Well, if what you’re trying to cook up is business, that “stuff” is a whole bunch of leads, and you sure don’t want them to become ...
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Weeding Out Your Website’s Unqualified Leads
Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While generating a boatload of leads from your website is great, you can’t celebrate like your ship just came in before you know how many in that boatload are actually ready to take the plunge!
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How to Create Content that Resonates with Engineers
How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar…
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Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing, especially in the crowded world of manufacturing, a narrow focus is exactly what you need! Rather than spread your marketing efforts too thin and across too many channels, in the hopes of maybe, just maybe capturing a ...
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Why Are Personas So Important for Industrial Marketing?
Two words: qualified leads. Actually, here are two more: increased sales.
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You Are 5 Questions Away from Your Target Audience
If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life, right? Or perhaps one of those pocket chihuahuas dressed like a baby, but let’s not go there. The point is, you wouldn’t market your stroller to some bachelor guy who’s not interested in having ...
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How Can Social Media Possibly Help Manufacturers?
Listen, we get it. As a manufacturer, you can’t imagine yourself hanging out with the likes of funny memes and pet videos, but we’re here to tell you, social media isn’t just for family and friends and B2C businesses anymore! Done right, it can actually offer a host of benefits ...
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Does Paid Advertising on Social Platforms Pay Off?
While Google Adwords continue to reign in the world of online paid advertising, Facebook ads aren’t far behind, and advertising on other social platforms is growing as well.
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4 Strategies for Google AdWords Success
No one wants to throw money to the wind, out the window, or down the drain, which is a big reason businesses are hesitant about using Google Ads. Ah, but done correctly, all that money will go in one place instead: your wallet.
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Get with the Google Ad Lingo
If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering the terminology of Google Adwords isn’t at the top of your to-do list! Here’s the thing, though: Google ads can be super effective at driving exactly the kind of people you ...
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Decision Time: The Last Stop on the Buyer’s Journey
The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my options to solve it?), then makes a third and final stop at its stage 3 destination: Decision (Which solution should I choose?).
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Consideration: Stop #2 on the Buyer’s Journey
The fact that you are extremely irritable has triggered the realization that you are in need of some stress relief. But what to do…well, if you’re like most people, you begin to consider your options, right? (like do some yoga or belly up to the bar – you know, for ...
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