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The Revel Blog

Looking for insights to build your brand and grow your business? You've come to the right place. This is where we talk the walk.

  1. Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future


    Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a collective groan of, “What’d we do this time?” Perhaps I should revise that opening to say Michigan is making good news nationally. It doesn’t roll off..

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  2. Rocks, Pebbles, and Sand


    I was reminded of the analogy of the rocks, pebbles, and sand recently. Full disclosure: I didn’t come up with the analogy. I learned about it from Gino Wickman in Traction, who borrowed it from Steven Covey in First Things First, who borrowed it from..

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  3. What makes Revel unique?


    Whenever someone says the word “unique,” I can’t help but think of Tyler Durden’s quote from Fight Club.

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  4. It's not creative if it doesn't sell


    This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot. That’s $166,666 per second, the most expensive ads ever.

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  5. Don’t widen the plate


    This is a story about a retired college baseball coach. Although this is a tale about baseball, there’s a moral to the story that anyone in business can relate to. Take a few minutes to learn about John Scolinos as told by a fellow coach.

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