Snapchat has grown to become the third largest social media platform among millennials - and now we know why. Remember when selfies became a thing? Well, Snapchat made them even better. What makes Snapchat different from other marketing tools is its approach to advertising and marketing. Though the platform may not have the segmentation tools used by Facebook for advertising, it has its own creative ways of marketing products.
Snapchat’s differentiation allows businesses to think outside of the box when it comes to promoting their products in a digital market.
1. Snaps promote engagement
Everyone loves a behind-the-scenes sneak peek, and Snapchat is giving their users the real time content they want. Well known brands are utilizing this social platform to better engage users and make them feel a part of their experience. You can run campaigns where your audience takes a Snap with your product, watches a video for a promo code, or enters a contest. It allows you to be as creative as you want while delivering content that specifically fits with your audience.
Snapchat is so much more than taking a selfie and sending it on. It allows you to easily have that personal connection with your followers that you wouldn’t have otherwise. It also allows you to measure engagement through views, screenshots, chats, and clicks.
- Views are the times your Snap has been viewed from your Snap Story.
- Screenshots are the times your Snap has been screenshotted from your Snap Story.
- Chats are comments or questions you receive from your following in relation to one particular Snap.
- Clicks can be measured through trackable links you promote on your Snap within your Story.
2. Mobile is everywhere
Anywhere you look, people are on their cellphones. Digital media consumption in the U.S. continues to increase - growing more than 50% in the past three years, with nearly 90% of that growth directly attributable to the mobile app. It’s not going away anytime soon, so getting your online presence locked down is important.
Better yet, research the apps that your audience is using and build your presence. Snapchat is an easy way to directly engage and relate to your following. Statistics show that over 50% of people use their mobile device more than desktops to stay on top of trends and research. And Snapchat is the epitome of mobile interaction.
Snapchat’s geofilters are overlays that you can customize yourself to raise brand awareness. Not only do event attendees see and use the filters, but their friends also see them and associate your brand with the Snap. To showcase new products, you might have attendants take a quick video or picture and share it with all their friends. In a matter of seconds, your product is seen by hundreds of people. That’ll do a lot for your brand.
On Snapchat alone, there are 100 million active daily users and 10 billion daily video views. Over 60% of Snapchat users are between the ages of 13-38, showing that Snapchat is moving away from being just a millennial fad.
4. Stand out from the competition
Specifically, Snapchat is a great online tool to help you create a whole new level of business transparency. Snapchat is the second-favorite social network in the U.S. and grew as much in one year as Twitter did in 4 years. One way to make yourself known is to be authentic and transparent with your audience. It opens a new door that allows your following to feel like they can connect directly with your team, your brand, and your products and services.
Snapchat content can be used as a tool to help clients better understand the problems they’re trying to solve. Start by creating content that is informative, helpful, and valuable for your customers. Use the app’s features to create videos or infographics that will benefit your audience and promote your brand and products in a positive light.