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The Revel Blog

Looking for insights to build your brand and grow your business? You've come to the right place. This is where we talk the walk.

  1. How to Drive Conversions with the Right Content

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    They started out as online diaries of sorts, with people sharing their every waking moment with the world (interesting to a mere few), but blogs, and all forms of content for that matter, have evolved into key components of every manufacturer’s..

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  2. 5 Tips to Capture leads Lost in Your Sales Funnel

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    We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re baking a cake. Well, if what you’re trying to cook up is business, that “stuff” is a whole bunch of leads, and you sure don’t want them to become..

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  3. Weeding Out Your Website’s Unqualified Leads

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    Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While generating a boatload of leads from your website is great, you can’t celebrate like your ship just came in before you know how many in that boatload..

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  4. How to Create Content that Resonates with Engineers

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    How many of you have heard this one before?

    An optimist, a pessimist and an engineer walk into a bar...

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  5. Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future

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    Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a collective groan of, “What’d we do this time?” Perhaps I should revise that opening to say Michigan is making good news nationally. It doesn’t roll off..

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