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The Revel Blog

Looking for insights to build your brand and grow your business? You've come to the right place. This is where we talk the walk.

  1. Weeding Out Your Website’s Unqualified Leads

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    Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While generating a boatload of leads from your website is great, you can’t celebrate like your ship just came in before you know how many in that boatload..

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  2. How to Create Content that Resonates with Engineers

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    How many of you have heard this one before?

    An optimist, a pessimist and an engineer walk into a bar...

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  3. Revel Invests in Downtown Muskegon with New Office

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    Revel, creators of the Watch Muskegon community marketing campaign, are demonstrating their devotion to the city by being the first business to take up residence in a newly constructed six-story building downtown, said to be completed by fall 2018.

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  4. Get with the Google Ad Lingo

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    If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering the terminology of Google Adwords isn’t at the top of your to-do list! Here’s the thing, though: Google ads can be super effective at driving..

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  5. Awareness: Let the Buyer’s Journey Begin

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    Before people consider making a purchase from you, they need to realize you actually exist, and also that you can provide a solution to their problem. Ah, but even before that, they need to realize they have a problem in the first place! This is the..

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