How To Know If Your Marketing Is Working
May 19, 2022
Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is…
Thinking Strategically Is Easier Said Than Done
May 12, 2022
A simple guide to marketing goals, strategies, and tactics. There’s a scene in the Princess Bride where…
8 Tips for a Killer Careers Page
May 5, 2022
How to make most of the most important page on your website for attracting talent. I gave a presentation…
Why B2B Companies Need a Written Marketing Communications Plan
April 28, 2022
What gets written down gets done. A 1979 Harvard study on goal setting asked their MBA graduating class…
Stop Leading With Your Hourly Rate In Your Recruitment Ads
April 21, 2022
Job applicants don’t care as much about what you’re paying as you think. I’m addicted to hiring…
Southwest's 'Why' Fail
April 14, 2022
How Southwest Airlines forgot about its higher purpose at a critical time. It sucks when a brand you…
