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How To Know If Your Marketing Is Working

Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is…

Thinking Strategically Is Easier Said Than Done

A simple guide to marketing goals, strategies, and tactics.  There’s a scene in the Princess Bride where…

8 Tips for a Killer Careers Page

How to make most of the most important page on your website for attracting talent. I gave a presentation…

Why B2B Companies Need a Written Marketing Communications Plan

What gets written down gets done.  A 1979 Harvard study on goal setting asked their MBA graduating class…

Stop Leading With Your Hourly Rate In Your Recruitment Ads

Job applicants don’t care as much about what you’re paying as you think.  I’m addicted to hiring…

Southwest's 'Why' Fail

How Southwest Airlines forgot about its higher purpose at a critical time.  It sucks when a brand you…