B2B Marketing is (Not) Boring
January 10, 2022
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the…
You've Got E-Mail: Implementing B2B Marketing's Most Popular Tactic
January 4, 2022
B2B marketers rely on email marketing more than any other marketing tactic, according to the latest…
Marketing Malpractice
December 27, 2021
National Lampoon's Christmas Vacation opens up with Chevy Chase (a.k.a. Clark Griswold) behind the wheel…
The Power of Walking
December 20, 2021
I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a…
How to Set Your Marketing Budget
November 16, 2021
A marketing budget without a plan is as incomplete as a plan that has no funding. While the former…
How to Use Nurturing to Turn Leads into Customers
October 25, 2021
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…
