How to Use Nurturing to Turn Leads into Customers
October 25, 2021
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…
Measure Your Marketing to Find Qualified Leads
September 22, 2021
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…
Marketing to Multiple Decision Makers? Start with Buyer Personas.
September 1, 2021
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo.…
Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time
July 15, 2021
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks…
How To Develop An Effective Brand Strategy
July 8, 2021
Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately…
Here’s Why B2C Tactics Don’t Work on B2B Audiences
June 10, 2021
We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while…
