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    Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time

    Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks…

    How To Develop An Effective Brand Strategy

    Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately…

    Here’s Why B2C Tactics Don’t Work on B2B Audiences

    We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while…

    Hunger

    I learned a long time ago when coaching baseball that you can’t motivate a player to do something they…

    Curiosity

    Curiosity is a car-sized rover that NASA built to explore the Gale crater on the red planet as part of…

    Helpfulness

    Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves,…