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    How to Set Your Marketing Budget

    A marketing budget without a plan is as incomplete as a plan that has no funding. While the former…

    How to Use Nurturing to Turn Leads into Customers

    The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…

    Measure Your Marketing to Find Qualified Leads

    “What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…

    Marketing to Multiple Decision Makers? Start with Buyer Personas.

    In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo.…

    Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time

    Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks…

    How To Develop An Effective Brand Strategy

    Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately…