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Why Marketing Should Run Your Hiring Process [Podcast]

A successful hiring campaign is a team effort.

The Difference Between B2B and B2C Marketing

It’s not quite apples and oranges, but it’s close.

HR and Marketing Alignment Is the Key to a Strong Employer Brand

Getting on the same page begins with getting in the same room.

How To Know If Your Marketing Is Working

Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is…

Thinking Strategically Is Easier Said Than Done

A simple guide to marketing goals, strategies, and tactics.  There’s a scene in the Princess Bride where…

8 Tips for a Killer Careers Page

How to make most of the most important page on your website for attracting talent. I gave a presentation…