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    Start With Why to find your organization’s purpose

    Most businesses know what they do and how they do it. Very few know why they exist. Defining that Why is…

    Uber’s new brand exemplifies modern-day branding

    Mobile transportation pioneer Uber recently unveiled a new brand. Gone is the iconic 'U' logo replaced…

    Getting Things Done is as easy as 1-2-3

    Being in a perpetual state of overwhelm is a defeating feeling. A recent study revealed that a typical…

    Being smart starts with SMART Goals

    Whether you’re trying to finish an important project at work or complete your first 5K race, goal…

    4 Reasons You Should Blog About It

    One of my New Year’s Resolutions was to blog once a week. I used to blog. I like blogging. Then life got…