Jason Piasecki
Jason is a Partner and the CEO at Revel, a B2B marketing agency. He is a diehard baseball fan who loves his Detroit Tigers. Family vacations often revolve around seeing games in different MLB ballparks around the country – they’ve been to 21 so far and counting. Connect with him on LinkedIn or Twitter.
The Unnaturals: What Roy Hobbs Can Teach Us About Marketing
Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The Natural, a young Roy was playing catch with his dad on their Iowa farm when his father offered some sage advice. “You got a gift, Roy. But it’s not ...
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Let Your Voice Guide Your Brand
What companies say is just as important as how they look. In 1976, two college dropouts started a computer company out of one of their childhood homes in Los Altos, California. In true startup fashion, the garage was used to assemble the company’s first products. Their first computer sold for ...
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VP of Sales and Marketing, VP of Marketing and Sales, or Neither?
What Seinfeld taught me about sales and marketing job titles.
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There’s a Reason Why No One’s Responding to Your Hiring Billboard
Your recruitment billboard is not working. Here’s what to do. Drive any well-traveled highway and you’ll be inundated with recruiting billboards. In fact, I counted five “Now Hiring!” billboards on a thirty-mile stretch alone. The problem is most of these billboards don’t work. The first rule of any good advertisement ...
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B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the conventional thinking in the advertising world for years. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. Mötley Crüe ...
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Marketing Malpractice
National Lampoon’s Christmas Vacation opens up with Chevy Chase (a.k.a. Clark Griswold) behind the wheel of the family truckster. After a near-death experience where he mutters the much-repeated phrase by my sisters and me, “Burn dust. Eat my rubber,” he leads his family out into the woods on a quest for ...
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The Power of Walking
I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a walker, he’d probably have said something like, “Running is a good walk spoiled.” I subscribe to that theory. I’m a numbers nerd. That’s why I love my Fitbit. ...
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Curiosity
Curiosity is a car-sized rover that NASA built to explore the Gale crater on the red planet as part of the space agency’s Mars Science Laboratory mission. The rover was launched from Cape Canaveral in November 2011 and landed on Mars nine months later in August 2012. What did we ...
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Helpfulness
Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves, others, and the world around us. The messages he shared on Mister Rogers’ Neighborhood helped us feel good about who we are, with our relationships with others, and how to wonder and learn. As ...
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Dependability
The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts. First, it’s based on a children’s book by Grand Rapids native Chris Van Allsburg. Second, they get an “A” for effort for their early use of computer animation. Some people say ...
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