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5 Hacks for Choosing Engaging B2B Blog Topics

Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that…

Five Features of Compelling B2B Social Media

Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the…

You've Got E-Mail: Implementing B2B Marketing's Most Popular Tactic

B2B marketers rely on email marketing more than any other marketing tactic, according to the latest…

How to Set Your Marketing Budget

A marketing budget without a plan is as incomplete as a plan that has no funding. While the former…

How to Use Nurturing to Turn Leads into Customers

The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…

Measure Your Marketing to Find Qualified Leads

“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…