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    How to Use Nurturing to Turn Leads into Customers

    The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…

    Measure Your Marketing to Find Qualified Leads

    “What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…

    Marketing to Multiple Decision Makers? Start with Buyer Personas.

    In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo.…

    Here’s Why B2C Tactics Don’t Work on B2B Audiences

    We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while…

    Buyers Have Changed. Your Marketing Plan Should, Too.

    Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach…

    Are you neglecting your biggest growth opportunity?

    In business as in life, healthy relationships are worth nurturing. Humans tend to be more receptive to…