Kelly Kalis
Kelly honed her writing, editing, and management skills during her years as a writer and Associate Creative Director at Detroit area agencies. After freelancing from home so she could raise her two kids, she added internet marketing to her skill set. She also has held or currently holds such prestigious titles as Addy, Caddy, and RAC awards-winner, University of Michigan Mom, hockey mom, soccer mom, and other variations of Mom, and Alma College Athletic Hall of Famer in track and cross-country.
Awareness: Let the Buyer’s Journey Begin
Before people consider making a purchase from you, they need to realize you actually exist, and also that you can provide a solution to their problem. Ah, but even before that, they need to realize they have a problem in the first place! This is the awareness stage — the ...
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4 Mind-Blowing Blogging Benefits
What’s in it for me? Fair question, right? Most people want to know how something will benefit them before deciding if the endeavor is worth their while. Take blogging, for instance. It’s kind of a big commitment. Do you really need to post blogs on a regular basis? Is it ...
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Get More Bang Out of Your Blog
Write less, promote more. For marketing people, this mantra ranks right up there with make love not war! Consistently providing new content can be tough, but repurposing content? That not only makes life a lot easier, but also has a host of benefits beyond keeping your own sanity.
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Keep Consistent and Blog On
Consistent blogging increases your chances of being ranked high in search engines by 434%. Holy cow!
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Recipe for the Best Blog Ever
Your blog has an agenda longer than a quarterly corporate meeting. It has to be engaging, provide value, and deliver a consistent brand message. It needs to be strategic, build awareness and trust, educate the reader and be perceived as a quality article from a reputable resource. Wow! That’s a ...
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Are Keywords Still Significant?
Ever talk to someone who likes to say “like” like all the time. It can be, like, distracting after a while. Like, it gets annoying, and makes you, like, lose focus.
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The Ultimate SEO Cheat Sheet
Someone is looking online for a thing-a-ma-bob, which is exactly what you happen to make. Surely you’ll be at the top of search results, right? But when “thing-a-ma-bob” is typed in that search bar, and up pop the results…where are you? Not in the top five options? Not even on ...
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Top 5 Super Bowl LII Ads
Well, another Super Bowl is in the books. Finally the pre-game stuff ended, and we could all move on to the main event – the commercials! Come on, you know there were people at your party who know less about football than a Jeopardy contestant. They just came for the ...
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What Your Analytics Are Trying to Tell You
Sometimes it can feel like you need a magic decoder ring to determine what the heck your analytic data means. It’s as if Analytics is like a whole other language that even Rosetta Stone can’t help you learn. We get it. That’s why we’re giving you this glossary of the ...
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Analytics: 4 Steps to Measuring Performance Like a Pro
Analytics has become quite the buzz word, but what the heck is all the buzz about? Collecting a bunch of data, whoopey! Sure that doesn’t seem like a big deal, but what the data tells you and your ability to use it to improve your marketing’s performance and further your ...
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How to Build an Amazing Email That Gets Results
Odds are you’re receiving an email right this very minute. Blink and your inbox is full all over again. If anyone thinks email is no longer relevant, all you need to do is pull out some recent stats. Like the fact that email users are expected to reach 3 billion ...
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