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    How to Create Content that Resonates with Engineers

    How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar...

    Target the Right Customers for Your Manufacturing Company

    Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing,…

    Why Are Personas So Important for Industrial Marketing?

    Two words: qualified leads. Actually, here are two more: increased sales.

    You Are 5 Questions Away from Your Target Audience

    If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life,…

    How Can Social Media Possibly Help Manufacturers?

    Listen, we get it. As a manufacturer, you can’t imagine yourself hanging out with the likes of funny…

    Does Paid Advertising on Social Platforms Pay Off?

    While Google Adwords continue to reign in the world of online paid advertising, Facebook ads aren’t far…