If you’re missing videos on your manufacturing website, you’re also missing something else: a major opportunity to capture leads! In the fast and busy world of digital marketing, more and more people gravitate toward images and video than ever before, preferring to watch rather than read. In fact, the average user spends 88% more time on a website with video than one without. That’s big when you consider the longer a user is on your site, the more time you have to snag them as a customer.
Here’s something else to chew on: videos on landing pages can increase conversions by a whopping 80% or more (let’s pause for a moment to let that one sink in) — talk about a missed opportunity!
Ah, but these are stats that reflect a well-made video, not one made from a Go-Pro on your hard hat or a self-produced masterpiece from your smartphone. A good manufacturing video — the key word being good — can engage your audience, promote your brand, boost your authority, and yes, increase your leads, but like we said, the key word there is good. A bad video can do the opposite, having a polarizing effect, turning your audience off, making you look unprofessional and thus negatively impacting your reputation, not to mention your conversions. In short, bad video = bye-bye would-be leads.
To ensure you present yourself properly, here are some helpful hints and things you should shoot for, you know, when you’re ready to shoot:
Signs of a Good Manufacturing Video
It tells a good story, with valuable information that resonates with your audience, gets their attention and most importantly, keeps it!
It elicits an emotion, specifically the kind of feeling you want your brand to evoke. When your video has emotional appeal, it makes it more memorable, and makes viewers more apt to think of you when they need a solution.
It reinforces your brand by using your color palette and voice and messaging that is consistent with what’s found on the rest of your website.
It doesn’t just have visual appeal, it has great audio, too. Make sure it sounds as good as it looks. Take the time to soundproof surroundings when you film and choose the perfect music when you edit.
It’s personalized with your people. Including employees is always great — customers love to see behind the scenes and feel like they really know you.
It flows well and stops short. To keep people watching you have to keep your video moving, but not for too long! Stagnant shots can quickly cause boredom and going longer than 2 minutes will cause even the most interesting of videos to lose the audience’s attention.
Signs of the Time
In the coming year, internet video traffic is predicted to account for 80% of total consumer traffic online. How much of that traffic will be coming to your website?
Video can no longer be an optional part of your digital marketing plan — it’s a necessary, absolutely vital part if you want to increase leads. Of course, since it’s essential that your video looks professional, the best way to do that is to — shocker — have a professional do it!
Revel has an expert videography team on staff, so put away your Go-Pro, and “go pro” by calling the professionals at Revel. We know manufacturing. We know video marketing. In other words, we know what we’re doing. Just check out this video we made for one of our clients...then give us a call and let's get started on yours!