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Marketing Lessons From King Gillette

What modern marketers can learn from Gillette’s business model.  My Polish/Czechoslovakian genes didn’t…

Employer Branding: What It Is and Why It Matters

Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a…

The Unnaturals: What Roy Hobbs Can Teach Us About Marketing

Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The…

We’re Looking for a Copywriter Who Can Write a Better Headline Than This One

For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling…

Let Your Voice Guide Your Brand

What companies say is just as important as how they look. In 1976, two college dropouts started a…

VP of Sales and Marketing, VP of Marketing and Sales, or Neither?

What Seinfeld taught me about sales and marketing job titles.