Southwest's 'Why' Fail
April 14, 2022
How Southwest Airlines forgot about its higher purpose at a critical time. It sucks when a brand you…
Marketing Lessons From King Gillette
April 7, 2022
What modern marketers can learn from Gillette’s business model. My Polish/Czechoslovakian genes didn’t…
Employer Branding: What It Is and Why It Matters
March 31, 2022
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a…
The Unnaturals: What Roy Hobbs Can Teach Us About Marketing
March 25, 2022
Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The…
We’re Looking for a Copywriter Who Can Write a Better Headline Than This One
March 18, 2022
For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling…
Let Your Voice Guide Your Brand
March 17, 2022
What companies say is just as important as how they look. In 1976, two college dropouts started a…
