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Revel and Borns B2B join forces

Revel and Borns B2B join forces

Furthering its mission of building strong brands that grow manufacturing businesses, Revel has acquired Borns B2B the companies announced today.

"We're in the manufacturing marketing business. Borns’ business-to-business expertise helps us better serve that audience,” said Jason Piasecki, Revel Partner and CEO. “We’re incredibly excited about what our combined capabilities will mean for our customers.”    

Revel continued their growth trajectory by recently moving into a 6,000 square foot office in the newly constructed Lake View Lofts in downtown Muskegon. Their employees are recognized throughout the community for their involvement with boards and nonprofits. They have been honored as one of West Michigan’s Best and Brightest Companies to Work For three times.

“When I decided to transition my business, I discovered there is a strong desire among West Michigan agencies to add a business-to-business marketing focus to their service offering. I hoped to find a group that would fully commit to this B-to-B niche and I found this with Revel. As an added bonus, my business has come full circle and returned to downtown Muskegon where I started it 37 years ago,” said Randy Borns, Founder of Borns B2B.

“We’re enthusiastic about what Borns B2B brings to the table,” added Piasecki. “Their B-to-B expertise helps us towards our goal of becoming the top marketing resource for small to midsize manufacturing companies in America.”     

The deal was locally brokered and financed by Left Coast Capital and Community Shores Bank respectively.

Randy Borns will remain on in his business development and creative roles after the transaction. Both businesses will retain their current brands. To learn more about Revel, visit revel.in, and Borns B2B at bornsb2b.com

About Revel

Revel specializes in building strong brands that grow manufacturing businesses. Over the years, they have earned a reputation for delivering measurable ROI through their marketing strategy, brand building and marketing operations capabilities. Revel’s clients are well-known in a variety of industries with a strong emphasis in the manufacturing and industrial segments. 

About Borns

Borns B2B branding and marketing processes are designed specifically for business-to-business (B-to-B) marketers. For three decades, they have successfully guided clients from many industries and segments. Borns has helped clients market architectural products, biotech R&D services, capital equipment, contract manufacturing services, commercial lighting, industrial packaging, medical devices and packaging, and precision bearings.

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